Youtube is the second biggest search engine in the world, which means that it would behoove business and brands to not implement it in their internet marketing strategies. It has been reported that 85 percent of viewers will purchase a product if they have seen a review on the product previously. Factor that with the 1 billion unique visitors Youtube gets each month, and one can now understand the importance Youtube carries in a lot of campaigns done by marketing companies.
How Much Does Youtube Ads cost?
One of Youtube’s strong points is in the format that is used to determine ad costs. Users are subject to the cost-per-view(CPV) model, which means customers are only charged when their particular ads are viewed. Another cost effective tool in comparison to other platforms is that if leaves the your advertisement without clicking/engaging in a certain amount of time, you won’t get charged. This also helps those purchasing ads focus on actual data derived from engagement, rather than a useless view.
What type of ads can I use?
As of now, Youtube offers customers three different advertising options to propel their marketing strategy.
In Stream ads are user-created and usually play for five seconds before another particular video. After the five seconds, viewers have the option to either skip your ad or continue watching, which in turn counts as a view towards your advertising campaign. Many in-stream ads are purchased by popular brands, due to the availability of resources that allow them to make high quality videos.
In-search ads are advertisements that are strategically placed at the top of the page when a user searches something on Youtube. Customers are only charged once their video is actually clicked on.
In-display ads are shown within a particular youtube video. These advertisements are commonly displayed at either the bottom of the video or on the right hand side. As with the others, customers are not charged unless their video is actually clicked on and watched.
When considering using Youtube ads for your company, it is recommended to use a qualified digital marketing agency, as they will ensure that your ads are targeted by demographic, location and common interests.