But then again, don’t we all do that? First impressions matter – with human beings, with the cover on a novel, we absolutely make a decision based on what we see. It is no different with your website. If we do all of this marketing to get the consumer to your space, that space HAS to be visually impressive and ridiculously easy to navigate. Your website and graphic design are extremely important. The hard truth is, right or wrong, people will judge you based on it.
Don’t Judge a Book by it’s Cover!
What Does Graphic Design Do For Me?
Wikipedia describes Graphic Design as ‘the process of visual communication and problem-solving using one or more of typography, photography, and illustration’. Your business logo, business card, flyers and brochures, the images that accompany your written content, and the color scheme and layout of your website all rely graphic design. Also consider infographics, memes, ads, and social posts. Good graphic design makes you appear consistent, professional, and trustworthy.
Is It Really That Serious?
“Can’t I just put a picture with my words and call it a day?” No. Across the digital landscape, even into your brick and mortar (if you have one), including business cards, signs, and logos – everything that speaks for your brand should be visually cohesive to build trust and consistency. This imagery needs to be fresh and interactive if your goal is to engage the consumer. Technology and trends change constantly, your visual representation must stay relevant. Without words, graphic design speaks volumes.