Pay-Per-Click (PPC) and Remarketing are all about building your brand and being seen. While Remarketing keeps you in the mind of the consumer by following them while they surf the web, PPC is about trending keywords, and ranking with search engines. It’s the perfect tool to get the attention of your perspective customer with an amazing ad at just the right time. Both of these tools build brand recognition, give you exposure, and work to get the consumer to your website.
Marketing Powerhouse Tools!
First Impressions, Second Impressions... Just Keep Impressing!
Can you recall any one of the hundreds of ads you’ve been exposed to today? With so many, that first impression is a pretty tough to make. That is why Remarketing Ads are a brilliant technique. Remarketing shows an ad to someone who has already visited your social media page, website, or app. If they were already interested, but left without making a purchase, Remarketing kicks in and gently markets to them again by following them, nonchalantly, as they continue browsing.
Well, both Pay-Per-Click and Remarketing allow you to set a budget. You could put a small amount in to test the waters before jumping in. Furthermore, with PPC you only pay for clicks from interested consumers, which could, theoretically, result in sales, and it’s trackable!!! Your click-through rate will tell us if the ads are appealing. We can see which keywords and ad placements are resulting in conversions. This information can strengthen your SEO strategy too. There is so much more we want you to show you!!