There is a reason why live video could take your e-commerce goals to another level – a couple of reasons actually. Because so much of the population is active on social media, it is important that internet marketers take note of this huge following – and they have. In today’s day, a vast number of people get news via social media. That number is over 60 percent of the population. What has been established is that internet marketing loves and appreciates the power of a social influencer.
The top social networking platform allows for live broadcasting via mobile device. Participants of Facebook will be able to live stream, turning anyone into an instant on-air personality, produce segments and broadcast. These tools that have been introduced allow users to stream live video are convenient to use and simple to understand.
Live video + social influencer = awesome market strategy. A social influencer is powerful because built a following, which means that they have a more powerful voice than the average person or consumer. This power is so great that brands will try to build similar social channels, failing – ending up endorsing or signing current social influencers.
Why live video commerce could be for you. There are several reasons why streaming live is beneficial. Consumers love an interactive experience and anything that slightly replicates the experience at an actual brick-and-mortar store. An enhanced online consumer experience is part of that. To stream live video, investment costs are low. Just like anyone can now be a producer of a live stream, literally, anyone can now afford to do so.
New sales channels
The live-streaming model means a unique buying experience that is totally interactive. Products can be displayed, hyped and sold – all instantly – via an online fashion show perhaps. Recruiting social influencers with massive followings to attend these shows is one way to build interest.
Live streaming – it’s already out there as an offered service
There are quite a few e-commerce marketing companies that can integrate live video into websites. This interest in live video is international, a recent mobile startup out of China was able to raise huge funding due to its live streaming capabilities.
Start video streaming now with the right equipment
A digital marketing agency will be able to help incorporate live video streaming onto the company homepage. All that is needed is a decent webcam with microphone – there is a pure abundance of streaming video players and apps – that are totally free to use.
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