When starting a business, getting your name out there, so the public knows of your services is key to keeping your doors open. One way of doing this is by using the multiple social media platforms that are out there like Facebook, Twitter, or Instagram. All these platforms are free to use and do offer business accounts as an optional upgrade. However, what is the best way to use these platforms?
Every business, like every induvial, has an image or “personality” that they like to show everyone. First impressions are essential for a reason, and what you show on any social media platform is vital. The most important thing for any business is for them to be themselves. The public wants to know who the owner(s) is/are and what he/she/they are like as a person. They want to see the life of your business. So, if you are a writer, plumber or gardener, your public will want to know what you are up to. From showing your workspace to seeing what new items you have in and what you plan to do with it, keep them informed and engaged without coming across as fake.
If you use Instagram or Twitter, hashtags will be your best friends. Why? This is due to the more relevant hashtags you use for your posts. The higher the change, someone looking for those things or phrases can find you. Also, connect with and be part of your community.