Groupon enjoys making consumer lives brighter by offering them great deals on things to do, eat, see, and buy, right in their own cities. However, it’s a two-way street, since Groupon also knows how valuable it is that they help merchants form connections to new customers. Not sure how to market your business through Groupon? It only takes a few simple steps.
The first thing that you need to do is join Groupon and introduce yourself. That’s just a matter of filling out their registration form.
Second, you need to create a Groupon campaign. You can do that either by consulting one of their specialists or just using their online Groupon Deal Builder. One great thing about Groupon is that you can specify a target number of customers you want to draw into your business, but in a way that doesn’t surpass your capacity to deliver.
Before the campaign actually launches, you get to review all the prep materials that Groupon gives you. You also have a chance to share them with your staff.
Once the campaign goes live, consumers will find and hopefully buy your Groupon deal. As they show up, you redeem them and welcome them to your business. Enjoy the new connections!
That’s the short version of how you can market your business using Groupon. While it’s a relatively straightforward process you can do on your own, teaming up with a professional digital marketing agency can help you go places you’d never have thought possible!