In recent studies, there are about 675 Million users on LinkedIn spread over 200 plus countries. LinkedIn is an app that provides the avenue for social interaction among professionals. Therefore, there is a need to create, organize and monitor your business page to attract the target group that you want. Here are some tips on how to market your business on LinkedIn. First, design a company page that will demand attention with an intriguing profile. The page should enable a customer or a potential employee to identify with your brand. Use of an iconic image that will represent your brand. Link the company’s page with its website and allow its easy access. Constantly updating your profile will attract the targeted clientele.
Create relatable content and post it frequently. The content should be of high quality, it should provide a solution to a problem and it should show why one should engage in business with you. Sponsoring the content will create a wider reach to the targeted audience. Create and join groups with the same professional profile, engage in online debates, share ideas, demonstrate your expertise, and build your brand. Look for individuals, introduce yourself and form working relationships. This will show initiative and you should be able to build working connections. InMail is a paid feature on the app that allows for one to directly message anyone in the app. The rate of response in InMail is thrice more efficient than a normal email. The LinkedIn sales platform provides an avenue to increase sales of your business. LinkedIn is among the fast-rising social platforms for professionals. It is therefore important for the current and new business to create pages and use this platform as it has proven to be quite beneficial.