Your target market is the specific group of people you want to market your product or service to. Your product can be sold to anyone. But for efficient marketing, you want to have an idea of who your target market is. Consumers can be separated by characteristics such as their demographics, lifestyles and geographic location. The more efficiently you can define your target market, the more efficiently you can reach out to Consumers who will be interested in your product or service. If you are not sure of where to begin, there are a few tools you can use to find your target market. Most major social media websites allow you to access analytical data about your followers or subscribers. You can use this information to figure out your target market. You can also observe your competition to see how they interact with their target market. You should also take the time to figure out exactly what problem your product or service will be solving. If you are creating a business that will be selling herbs to increase cognitive function, your target audience will be health conscience older adults. You can begin experimenting with advertising for your target market by releasing surveys or using pay per click advertising. With pay-per-click advertising, you only pay for viewers who are interested and take the time to click on your ad. You can experiment with different ads and see which keywords, placements, and designs receive the most clicks. We can help you get started with collecting and analyzing market data, so you can begin efficiently selling to your target market.