Marketing is different than in the past. People are now more connected and are setting marketing trends instead of a marketing strategist setting it for them. The old formula doesn’t work anymore. Digital marketing is now the way to grow your business.
Digital marketing encompasses website and graphic design, digital ads, and SEO marketing. You want to have a website and social media pages. Think of these as your store in the cloud. Your website is where customers come and shop for your goods or hear about the services you can provide. Your social media pages give them a chance to interact and connect with you. Start an online blog. Use it to introduce your business and present relevant information using search engine optimized, or SEO, keywords. SEO keywords help your site get ranked on page one of Google.
Graphic design is using images to communicate your message. Customers retain more information when you add a picture but not any old photo. You want your visual to tell the story you want conveyed.
Ads are a great way of getting customers to the exact spot you want them. With pay per click ads, you only pay when someone clicks on your ad. Remarketing is ads targeting previous visitors to your site.
If this is overwhelming and time-consuming, we are a leading digital marketing firm. Contact us. Let our “Whole Game Approach” win the results you seek.